Investing in professional brand strategy and identity can be a huge decision for lots of independent business owners. But fully understanding your brand and having a professional brand identity will have a positive impact on the success of your business.
Investing in your business is a no-brainer in many areas to help your business grow, so why are so many people unwilling to invest in branding?
A lot of people are scared that it will go wrong or won’t be what they are looking for, even though most of the time they aren’t fully sure what they want themselves.
A lot of people don’t understand the importance of building a brand not just a business.
There are places that will design a logo for £50, even places that will sell you a logo for £5 and with free software available the option is there to even DIY-it. These are routes many small independent business owners take and depending on what stage your business is at, it might be the right option at that time. Further down the line though it will be worth investing more, as these options don’t offer what a professional brand designer can.
There is no right time to invest in branding, as I say it depends on each individual, their circumstances, their vision and aims.
For some it is right at the beginning of starting a business before they have even launched, or perhaps just after they have launched and realised something is missing, for others they use the cheaper options mentioned above or even a DIY logo whilst they get started, and then as soon as they are able will invest in professional branding. Other businesses decide they want to level up and their branding needs to match, others decide they want to change direction slightly and need their branding to align, and then for lots of business owners it is when they realise how important building a reputable and trust worthy brand is. There is no rule and no right time to invest in your branding.
Here are 5 reasons why it’s worth investing in a professional brand designer:
Strategy Professional brand designers can often work with you on your brand strategy and help you to get a clear idea of your brand values, purpose and ideal customers all of which are the foundations to building a strong brand. If a designer doesn’t ask you any questions about your business and brand before providing you with a logo you can guarantee the end result won’t be aligned with your brand foundations.
Credibility and Trust A professional brand designer will be able to create a brand identity that will reflect your brand values and personality. Having all elements of your brand align will look professional and you are much more likely to be taken as a serious business and build trust. First impressions count when someone is looking to buy a product or use a service, there are plenty out there to choose from.
To Stand Out When you use a professional brand designer the identity that they create for you is exactly that, created for you. There will be no duplicates of that same identity being used for another business like with many logo templates you can buy. They will ensure that your brand identity is strong enough to stand out to your ideal customers and good enough to stand against your competitors.
Creative Professional brand designers are creative people and will often come up with concepts that you wouldn’t have thought of yourself. They are also pros at looking at colours, fonts and shapes. Even if you have a good idea of what you want your brand identity to look like it is a good idea to let your designer do an idea of their own, because often you don’t truly know what you want until you have seen it.
Saves Time Hiring a professional brand designer can save you time in two ways. Firstly you won’t be wasting your own time trying to DIY-it or secondly because they will do all the research into your business first, get a true understanding of your brand, and then create a design that aligns with it. We promise when a professional designer and their ideal client are working together there aren’t many revisions and they are always happy with the end result because the designer has took the time to understand your brand.
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