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What is branding and why is it important?

Updated: Dec 13, 2022

We often get asked, what is the difference between branding and a logo.

A brand is more than just a logo, it’s the experience created and how it makes people feel. It includes every aspect of your business. Starting with the aesthetics, (from the logo, website, packaging and printed material) to your digital presence, your story & values and you and your team! It’s how you talk to your customers and what they say to other people about your business.

A lot of people get confused when we talk about your brand, your identity and your logo. They all link but aren’t the same. If you combine all these elements together and that makes up your brand, a brand is the whole consumer experience.

Identity is part of your brand, but specifically refers to the visual assets, tone of voice and marketing messages.

Your logo is the visual mark it simply identifies the business and helps you to be recognised in a crowded market place.

It is so important to get your profiling of your ideal customer right when creating your brand identity. You need to think about what appeals to them and how to stand out in a crowded marketplace. A brand identity is important, as it sets out the rules needed for the designs to be consistent. Being true to your brand and being consistent in portraying your brand plays a huge role in creating a trusted company.

Which is why the brand identity should be seen as a handbook for any material design.

It is important to get this right from the very start as not doing so could cost you money to redo things and clients! We know that branding is one of the most important parts of your business, but sometimes it is overlooked and rushed in order to get the business out there.

We understand this, but don’t worry we can help!

See how we can help bring your business stand out by matching it’s values and customers.

Join our Facebook community to connect with likeminded business women and learn more tips on building a strong brand.


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