Why build a brand not just a business?
A business is the activity of making money by selling a service or product.
A brand has a personality, an image and it makes emotional connections with their customers. A brand has so much more meaning and purpose.
Trying to robotically make sales as a business rather than building a meaningful brand won’t be anywhere near as successful, it won’t be stopping your dream customer in their tracks and compelling them to find out more about your business and buy from you.
The main reason you should be building a brand is because your focus, messaging and values form emotional connections with your customers and it is this that is going to elevate your business to the next level.
People buy with emotions first and logic second, to make this really work for your business your branding needs to tempt and intrigue those emotions and make your dream customer feel that your brand is irresistible to them.
You won’t feel afraid to stand next to any competitors because it will be clear in your brand strategy what makes you stand out and what emotions you are going to make your customers feel in order to make them choose you over another company that offers the same product or service.
To stand out should definitely be one of your main goals, it might be disguised as another goal but in order to make those sales and hit your financial goals you’re going to need to stand out and be attractive and irresistible to your dream customers.
Have a think about how you want your brand to make people feel, then think about if your current brands appearance and presence reflect those feelings. How you want your dream customer to perceive you and what emotions is it going to make them feel to compel them to interact and buy from your brand?
These emotions can also help you form a loyal audience. Building relationships and talking to more of your dream customers will increase your sales and increase the amount of customers that return to buy from your business time and time again.
Building these relationships is also really good for marketing, you want your audience to become a part of your brand, they can become the brand ambassadors. When they like your product or service, agree with your values, want to share the message your brand is giving off and have had a good experience they will start to shout about you, they will share your content and they will recommend you to others and that can be a really pivotal moment for the growth and success of your business.
Running ‘just a business’ will never build an audience that is emotionally invested and cares like building a brand can. Building trust, connections and a genuine community through your brand will propel you towards greater success.
We would love to help you create a brand and not just a business.
If you would like to take away the feeling that you’re missing an important element necessary in growing a business and replace that with feeling empowered and confident that you know the solid foundations to build a successful brand get in touch today here.
We help you connect with your dream customers and show them what makes your brand unique through a clear brand strategy and a meaningful and eye catching brand identity.