Why your whole reason for starting up a business, is often the most important thing to remember.
We know that the last few years have been a tough for many small businesses and it’s hard to see lots of lovely, good quality businesses closing their doors as the stresses and stains of owning a small business gets too much.
As small business owners we have to wear a lot of hats, especially in the beginning, we are marketers, copywriters, makers, customer service, (the list could go on, but I know you get the point) and the journey is such a rollercoaster of ups and downs. Sometimes it feels completely overwhelming and when it does, it’s important to remind ourselves of why we set up in the first place.
We go on a LOT about your why, but this is a great time to look back to WHY you started this in the first place and what you want to achieve from it. Businesses go through rough times (on both ends of the scales with burn out as hard as crickets) and will need to adapt through the years but even if you have to change direction, level up or just push through a tough spot, knowing why you are doing this will help you get to where you want to be.
What was the driving force behind it all? Do you have a passion that you just needed to get out there, or an amazing idea that you had to share? It might have been a personal goal, like escaping the 9-5 or being able to keep a roof over your families head. Your brand values usually come from your why and run through the core of your brand, from the visuals, copy and the products/service you offer, to the experience you create, your values should run throughout.
We see and speak to many business owners that say they feel like they are missing something, feeling a little disconnected with their business and brand. Quite often they are feeling this way because they aren’t clear on what the business stands for, what the purpose is or who they are really aiming at, nothing can align, connect and resonate because there’s no strong foundations to stand on.
So if you’re feeling like this the first thing to do is ask yourself why, look at the values you hold close to you and see if this is present within your brand. If you need and further support our brand strategy would give you clarity on these elements and more, have a look at our brand strategy page on our website to find out a little more about how it works.
Thanks, Tasha (and Faye) x